Entrepreneurs: Know Your Customers, and that They Don’t Know what They Want

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    It’s paramount for entrepreneurs to know and understand their customers. The customer relationship can help grow business as well as product development. Customers are typically not very helpful or open to new products, ideas, etc. Main reason is that they have their own priorities and they can be lazy. They are comfortable doing things in a certain way, dealing with existing vendors, and do not need added hassle of working with newer innovative ideas.   Typically there are 2 ways to engage them more at idea stage of a start-up:   1. Have the pressure applied to them from the top (top down approach) – for B2B products and services, this can be done by engaging potentially more […]