Chosing Partner Clients in Start-up’s Growth Stage

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It’s a good situation for a start-up to have built a product / service and have some live / beta client(s) to work with. If proven, the offering could be expanded further to work for more clients as well as diversify into other potential growth areas. This is an interesting stage for a start-up when they have “semi-proven” product, hand full of beta clients and potentially a few more clients interested. This is a commendable position for the start-up, but a fairly challenging one as well. Its tempting to work with all clients, and try to meet all their requirements at once with a limited team size,  trying to support and scale the half baked product. Selection of clients to […]

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